5 Reasons Why You Should
Never Sell A Vacant Home 
Taken from an article by Jill Mendoza

1.  People Don't Buy Houses, They Buy Homes
The number one reason a buyer purchases a home is because it "felt home."  It was warm, inviting and the buyer made an emotional connection with the home.  When have you ever heard of an empty room described as warm and inviting?  Sterile, cold and uninviting are the three most popular words to describe an empty room.

2. Without Furniture, There Is No Frame Of Reference
How big is the room?  Without furniture it's incredibly difficult to tell the scale and size of a room. What is this room for?  Many times a buyer can't even tell if it's the living room or dining room in an unfurnished home. When the buyer does not have answers to their questions...they walk away. Don't keep them guessing, it only distracts them from considering the home as a purchase.

3. When A Room Is Kept Empty, Buyers Focus On Negative Details
Can you imagine a brand new Mercedes without a paint job?  Do you think people would notice the beautiful car or the missing paint?  It's so much easier to notice that crack in the wall, or the chip in the tile when there is nothing else to look at.  Home Staging capitalizes on the positive aspects of a home, while de-emphasizing the negative aspects in order to position a home that will make an emotional connection with buyers.

4.  Only 10% of Home Buyers Can Visualize the Potential of a Home
Nine out of every ten people walking in your home have no imagination of the wonderful possibilities your home has to offer them. Don't let a simple thing like no furniture or limited furniture ruin your sale.  Don't take those odds; they will hurt you in the price significantly!

5.  Paying For Two Mortgages Can Get Expensive!
Let's look at the facts: a vacant home typically takes twice as long to sell, and the longer something "sits" on the market, the lower the sales price*.  Why risk paying two mortgages longer, only to have the sales price lower than it would have been if you had the home staged! 

*According to a NAR survey